New City Capital

New City Capital (NCC) meets the unmet needs of aspiring small companies: these needs are managerial and financial.

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In today’s complex and competitive business environment, NCC has found that many small business owners are battle-weary, and some want to be part of a team. Entrepreneurs intent on growing their firms welcome the strategy, marketing, and finance expertise that NCC provides.

NCC will selectively partner with small business owners who desire to grow their business and embrace a team approach. NCC can contribute both management and capital resources needed to accelerate growth, enabling the owner to focus on what he or she does best—serving their customer. In the short-term, success is restoring a founder’s confidence, passion, and drive to compete. Longer term success includes a business that is healthier, larger and more profitable.

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Our Take on Business

NCC believes businesses should contribute to thriving communities. This core principle informs a deep sense of corporate responsibility.


NCC broadly defines its stakeholders to not only include investors seeking financial returns, but also employees, vendors, strategic partners, the environment and communities. While NCC has a fiduciary responsibility to investors, we also believe that we have a responsibility to create value for all stakeholders and work toward widespread flourishing.

New City Capital embraces these responsibilities and, over time, seeks to meet and exceed expectations.

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Our Target Companies

In some scenarios, NCC will partner with seasoned leaders of companies; in other situations, NCC will purchase the company outright. Regardless of which solution is better, NCC seeks established, cash-flowing companies with sales, customers, and tangible assets. While NCC is industry agnostic, businesses with high quality products, strong brands, and a clear value proposition are a good fit. In a nutshell, we look for places where added capital investment and managerial help will create meaningful value.

Our Cycle for Transformation

Study. Refine. Multiply. Track. Repeat.

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  • Study: Identify key performance drivers of the business. Review and implement systems and reporting mechanisms that support sound managerial decisions. Identify sources of unique competitive advantage and allocate investment accordingly.
  • Refine: Design an archetypal business model. Benchmark the existing entity against the performance potential of the archetype. Drive performance improvement and spur organic growth.
  • Multiply: Invest in growth initiatives that emphasize a company’s strengths. NCC typically aims to grow operations 5× within 5 years.
  • Track: Closely manage the organization’s operational performance to ensure that results meet or exceed benchmarks.
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Our Team

Matt Rose

Matt Rose, Founding Partner

Matt works with New City Capital’s portfolio companies in the areas of strategy, finance, and operations, with an emphasis on risk management.

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Matt is a CFA Charterholder and holds an undergraduate degree from Bucknell University and a master’s degree in business administration from the Darden Graduate School of Business at the University of Virginia. Prior to NCC, he held various managerial and finance positions in companies including Bloomberg Financial, Dow Jones, Merrill Lynch and Fitch Ratings. While at Fitch, he earned his stripes as a Financial Institutions analyst during the credit crisis.

While in New York, Matt met and married his wife Kirsten. They live in Charlottesville with their two sons, Peter and Jack.

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Barclay Bright

Barclay Bright, Founding Partner

Barclay focuses on new business development for NCC, while helping our portfolio companies design, market, and sell more products or services. In a word, Barclay is responsible for the top-line growth of the entire NCC family of companies.

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Barclay spent 15 years as a financial advisor for various firms where he consistently ranked in the top 2% of the firms’ producers. Barclay is best described as the consummate “Enterprise” manager, someone who understands well how the varied responsibilities within a business all fit together to drive Strategy. During his prior career, he worked closely with more than 150 businesses owners in Central-Virginia. This vocational experience within NCC’s target market gives Barclay both robust networks and the ability to communicate effectively with the owners of private companies.

Barclay holds a B.A. from the College of William & Mary and an MBA from the Darden Graduate School of Business at the University of Virginia.

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Matt McNicoll

Matt McNicoll, Analyst

Matt conducts industry and company analysis for NCC's investment committee. He also leads projects designed to improve portfolio company performance.


Matt loves to work with startups and entrepreneurs because it's fun to build something new. Before joining NCC, Matt conducted research for a Washington, DC data analytics firm which served political campaigns and non-profits. Prior to that he worked for a Central Intelligence Agency contractor in finance and business development.

Matt grew up in Houston, TX and has a Bachelor of Science degree from Grove City College in Pittsburgh, PA. In his spare time he coaches golf and soccer.

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Ignacio Vidal

Ignacio Vidal, Summer Associate

Ignacio has five years’ experience in the Banking Industry working at the two largest Banks in Spain. First as a risk analyst at BBVA, restructuring debt for illiquid small and medium companies during the worst months of the Financial Crisis. The last three years he worked at the procurement area of Banco Santander, valuing and purchasing electricity swaps in the Iberian (Spain & Portugal) futures market for the bank and its clients.

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Ignacio received his BS in Economics from Universidad Complutense de Madrid. During his senior year he studied at Oklahoma University with a MAUI-Utrecht Scholarship. Currently, he is a MBA Candidate at Darden Business School at the University of Virginia.

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John McCray

John McCray, Advisor

John is a senior executive with over 30 years of operations, financial, business development, legal, marketing, and public policy experience in the biopharmaceutical industry, including product launches, manufacturing scale-up, and new market openings in developing countries. His extensive public policy experience has been critical to removing market barriers to product reimbursement and entry. He has managed financings in both public and emerging private companies.

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John currently serves as Chief Business officer at Pharmaceutical start-up Cavion and as President of Virginia Distillery Company.

Specialties include:
Business Development
Intellectual Property Strategy
Marketing & Sales
Public Policy

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Paul Sartori

Paul Sartori, Advisor

Paul has worked globally in diverse large-scale and startup environments to successfully manage, attract and develop talent. He has worked with executives and Boards in building teams globally; executive recruiting, advising and coaching; managing restructuring efforts successfully; and creating teams that drive growth, high performance and sustainable results. Prior to moving to Charlottesville, Paul held a variety of marketing and global HR roles including EVP at Novartis, Global Head of HR at Covance and Global Head of HR and Public Affairs at Bausch & Lomb.

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Paul's interests include assisting start-up companies develop and grow, advising and coaching executives, and working with leaders intent on creating strong, sustainable and valuable enterprises. Paul serves as VP of Organization and Strategy for Cavion, a start up pharmaceutical company, and is an Executive in Residence with PPB, a management consultancy firm based in NJ.

Specialties: Leadership and change management; establishing and building executive teams; organization transition and key executive succession planning; alliance management; executive selection and development; managing building and aligning high performance cultures; communications and public affairs; building strong HR functions to deliver business focused HR strategies.


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